New Drop…Who Dis?

If you’re one of our beloved ride or die fans, you would have seen the unveiling of our new site at the beginning of this year. It got slicker, prettier and more shoppable. That was just the warm up for the wave of brand new products that have crash landed onto our new and improved site.

As a small, burgeoning brand, the design process can be a lengthy labour of love, but it’s always worth the wait. We’ve had months and months of our nearest, dearest and total strangers seeing us in our samples and asking when and where they can get theirs.

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It’s always a great form of market research to gauge the reaction to our new items when we’re out stylin’ profilin’. This way, we make sure we’re bringing you the best KR can offer. Our new products are dropping just in time for summer and will see you right through to the end of the year.

The most anticipated of these items is our Longline Bomber jackets. These have been a staple in the KR Girls wardrobes since we had the very first samples made over a year ago. Available in two shades, these jackets are a perfect accompaniment to any outfit. We’ve slung them over figure-hugging dresses on a night out; or over a hoodie with jeans the morning after.

Obviously these jackets aren’t just for girls, the shape compliments us all. We’ve designed it so it gives all the King’ Ransom Kings’ those broad shoulders us girls love so much. We’ll wait to see all the pics you fly boys tag us in wearing it on Insta – @kingsransom_ldn!

The Longline Bomber in jungle is a rich, deep green with our logo emblazoned in gold on the back. The fabric has a sumptuous sheen to it and honestly, it’s the perfect touch when you need to let a hater know how wavey you are.

These heavyweight jackets are luxe, special first editions so don’t slip and miss the chance to cop yours. See the Longline Bomber in Jungle up close here.

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The Longline Bomber in Obsidian is a slick alternative if you’re looking for a piece that will be a little more versatile in terms of colour. Black goes with everything after all. It’s in perfect contrast with the gold tone zip and our signature red wax seal of authentication on the chest. The fabric and gold logo glimmer, even in the dark and the lighter weight feel of this jacket makes it a summer essential.
Both jackets went down particularly well at the Stormzy concert while we were in the crowd and while backstage. Pre-orders on these jackets have already poured in. So be sure to keep your eye on the socials for the drop this week to make sure you’re at the front of the queue.
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Although we are a unisex brand, we’ve always had such huge demand from our fly girl fans for something to make the boys wink. We spend as much time as we can touring the world – read all about it in our Paradise Tour blog posts – so a hot little outfit on the beach is a must for us. After months in the lab, we’ve got you!
We’ve designed our take on the classic triangle bikini. These are available in jet black and coral complete with embroidered gold horns. They have removable padding – capable of offering support to those who need it as well as comfort for the ladies who don’t need the extra boost.
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The bikini bottoms are tie-side, offering full coverage but still creating a silhouette enhancing your hips and lengthening your legs. Of course, these bottoms wouldn’t be complete without the red wax seal on the back. The coral colour is perfect for when you’ve got your tan poppin’ and/or your melanin is on 10. With holiday and festival season upon us; we want to see your snaps wearing these on an island somewhere, looking rich and tropical.

For those of us that like to be ready for action, our Sports Luxe Bikinis might be your first choice. The top features a mini print of our classic logo and the high waisted bottoms nip in your waist and hug your curves. These are insta-worthy must haves for your summertime poolside vibes. Available in black or white, we also love wearing them with our day to night outfits, cop yours so you can flash them killer abs.
As we were so excited about the new swimwear, we decided to do a shoot while we were on holiday in Barcelona last August. Keep your eyes on our Instagram to see how good these pieces look when they’re on!
If you know the KR Girls you’ll know that our accessories game is way strong. We’ve added a new Low-Profile cap design to our hat collection. Embroidered with metallic gold thread, you can get the full impact of our intricate cornucopia logo.
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We are especially fond of the backpack as it fits all we ever need while we’re on the go. Our new Bottomless Backpacks are available in black and khaki. What we love most about these is that they’re so compact, but so capable of fitting your whole universe inside. The biggest thing we’ve fit in ours so far were two of our Longline bombers and a three of our new caps. Let us know what you’ve managed to fit in yours and if you can beat us!

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A mini version of the Bottomless Backpack is also available in black. These are perfect for us when we’re out and about, we’re happy as long as we can fit our cameras, makeup bags and an outfit change!

 

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Our new products launch on the website at 10am on Saturday 20th May.

Don’t miss out on the jewels flying out of our treasure chest!

 

http://www.kingsransomlondon.co.uk

Wax Seal
Words by Komali Scott-Jones
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